Delivery notifications are vital touchpoints that brands can send for all shipment status updates to connect with their waiting customers. Engaging customers in this most emotional state during the buying journey makes notifications a powerful tool when creating a seamless post-purchase experience. 

That’s why at Parcel Perform, we are constantly innovating NOTIFY - Delivery Notifications features to help you delight your customers and drive effective customer communications. We discovered that while all our NOTIFY features are helpful, customers especially love these five must-use features that can help drastically improve their notifications strategy and execution.

1. Build custom emails with real-time HTML editor

A complete delivery journey comprises multiple milestones. Your customers want to receive proactive updates on confirmations, potential delays, drop-offs, and, most importantly,delivery success. However, notifications compete against hundreds of other notifications for the customer’s attention. Making your notifications stand out is a must-have for e-commerce brands. How can you do that? The answer lies in personalization mixed with a unique custom email design.Creating custom emails is a breeze with the new HTML editor, allowing users to visualize their email notifications' look and feel in real time. Users no longer have to trigger previews for every edit manually. This capability makes it much more efficient to craft high-performance emails. What’s more? The HTML editor also pinpoints any errors in the code snippet, down to their exact location. 

Parcel Perform Real-time HTML editor preview

Parcel Perform’s highly customizable email templates also allow users to incorporate actual shipment data when testing how each email renders for different users. Brands can choose any shipment within their organization and view actual shipment data fields within the email notification preview. With these three features, brands can now easily differentiate themselves by incorporating impressive design and content into something as simple as a delivery email notification.

2. Send your notifications in 36+ languages

One of the biggest barriers to success during overseas expansion is language. Many brands are expanding into new markets without speaking the native languages of the countries they are in. However, to truly connect with your customers, you should be able to speak their language. 

Your customers have high expectations and want to be able to trust the brands they buy from. If your notifications are not in their native language, chances are they get confused or don’t engage with your attempts to upsell or cross-sell due to a frustrating experience.  By providing crucial delivery updates in their preferred language, customers tend to feel more secure, and of course, can fully experience the excellent service you offer. That’s why as a global enterprise platform we offer updates in over 36+ languages (and growing) across the tracking experience. Our advanced language capabilities also ensure that any language changes on premium tracking pages are automatically reflected in the corresponding notifications.

3. Notification performance analytics 

The process doesn’t end with just sending notifications. Notifications can bounce or go unopened - your customers keep waiting and don’t receive the delivery updates intended for them.  So, what comes after you’ve sent out your notifications? The next step is to analyze your notification performance. Parcel Perform’s Logistics Intelligence feature tracks all your notifications performance data across SMS and email metrics to generate insights your business can use. Metrics like Unique opened rate, Unique clicked rate, Unsubscribed rate, and Bounced rate are viewable through comprehensive charts in Email or SMS Notification Performance Reports: 

• Email or SMS Notifications Performance Metrics Split by Notifications

• Email or SMS Notifications Sent Over Time

• Total Time between Email Sent and Opened (in minutes)

• Email or SMS Notifications Performance Metrics Split by Destination Country

Reports and charts are highly customizable. For example, users can also sort these chart variants according to destination countries for more granular insights into their target markets.

This data is essential for brands looking to ensure effective customer engagement across the post-purchase journey. It paves the way for merchants to undertake deep dives into the data, and figure out which notification configurations see the highest open and click rates in each of your target markets. 

4. Integrate with 3rd party email marketing tools 

If your business uses a third-party email marketing tool, you’re in luck. Parcel Perform integrates with Klaviyo and other CRM systems to automate personalized post-purchase communications. With one click, you can connect your Parcel Perform account with your CRM system of choice and trigger timely notifications to your customers. 

Here’s how our integrations can help create prompt and accurate delivery updates. 

• Seamless integrations across platforms. Users can sync unlimited data volumes between both accounts before sharing selective shipment data points with their CRM account to build personalized notification flows. 

• Optimise notification send-out based on real-time data. Create and define custom events to trigger the corresponding notifications.

• Hyper-personalized communications for your customers. Use shipment tracking data to craft highly relevant messages and targeted campaigns like updates, product review requests, and product recommendations.

5. Leverage user roles for a scalable account setup

With global expansion and an influx of new customers, flexibility becomes a key concern. Align your business with a product that’s scalable and accommodates your growing customer base. 

That's why at Parcel Perform we build features that are enterprise-ready and equipped to grow with you. All Parcel Perform accounts including the NOTIFY feature can accommodate an unlimited number of users, making it easy for you to roll out the platform across multiple teams. Businesses can also create parent-child accounts with nested accounts for their various units and markets. 

In line with the increased emphasis on data privacy, our advanced user management feature helps businesses ensure maximum data security while retaining a great degree of control. A sophisticated rights management ensures we remain GDPR compliant to protect customers’ privacy. 

Start building powerful delivery notifications with these 5 most-loved features. Talk to your key account manager or request a demo today.