If your e-commerce business operates globally, you are facing a unique logistics challenge. You need to provide a consistent and seamless delivery experience for customers worldwide. But at the same time, you need to empower local teams with the flexibility they need to work with the best carriers and partners for their specific region. 

For larger enterprises, this challenge could lead to dissatisfied customers and increased customer acquisition spending. Thankfully, you can easily avoid this outcome by using enterprise-grade solutions that offer a multi-level account structure, also known as the parent/child account structure. 

This feature is compelling, especially for e-commerce businesses that operate globally. It allows you to create a hierarchical account structure that reflects your organizational setup, giving you the flexibility and control you need to optimize your logistics setup and, ultimately, your delivery performance.

How to use multi-level account hierarchy to manage logistics and delivery experience in your e-commerce business

With a multi-level account structure, you can create a parent account for your global headquarters. This account will have access to all your delivery data and insights, regardless of where the orders are being shipped. 

You can then create child accounts for each of your regional or country offices. 

These child accounts will be able to access and manage their own delivery data and settings independently, but they will also be able to share data and insights with the parent account.

This setup gives you the best of both worlds. You can have a single view of your global delivery performance while also providing local teams the flexibility they need to make the best decisions that ensure a perfect delivery experience for their customers.

Powerful business outcomes of using a multi-level account hierarchy for your e-commerce business

A multi-level account structure is more than just a feature for large e-commerce enterprises. Even smaller retailers and brands with a global footprint can benefit from nesting several child accounts under a parent account managed by your headquarters. 

 Here are a few of the most important ones:

• Enhanced scalability: Easily add or remove carriers and child accounts as your business grows or changes without affecting the parent account or other child accounts.

• Improved efficiency: Streamline your delivery operations and workflows by using a single platform that supports multiple carriers, integrations, languages, currencies, and time zones.

• Increased visibility and granularity: Get a holistic view of your delivery performance across all regions and markets. You can even drill down into the details of each child account using Parcel Perform's comprehensive dashboards and reports.

• Customized experience: Tailor your customers’ delivery experience to each region and market using different branding, notification strategies, tracking pages, and customer service tools. 

• Higher customer satisfaction: Delight your customers with a consistent and personalized delivery experience that meets their expectations and preferences in each region and market.

• Reduced risk of errors: Centralize your delivery data and insights from each child account into a parent account to reduce the risk of errors in your view and analytics of global delivery operations.

• Improved security and compliance: Ensure that each regional office or branch complies with all local regulations, especially those related to data privacy and security–or identify areas for improvement. 

Get started with Parcel Perform in 30 days or less

For e-commerce businesses that operate globally, a platform that offers a multi-level account structure can help improve delivery performance, provide a consistent and personalized delivery experience for your customers, and ultimately increase customer satisfaction.

This is a feature that some of our largest customers use to maintain control over their global operations. By segmenting accounts by region or country, they gain more control, and a better understanding of their logistics operations on a global scale. 

If you're interested in learning more about introducing a multi-level account structure in your business or want to see it in action, you can book a no-obligation consultation with Parcel Perform today. We would be happy to show you how to leverage Parcel Perform’s leading data and delivery experience platform to transform your delivery experience.