Over 90% of shoppers actively track the delivery status of their online orders, and some check on the order status at least once a day. If customer touchpoints are gold, then customer order and tracking data combined are your mining equipment. And shipping notification emails are the vessels that help you turn this most emotional part of the buying journey into customer loyalty. 

Customers open shipping emails more than any other email you'll send them. They have a whopping 80% opening rate. This is because customers demand to receive accurate, relevant, and timely information about their orders - proactively delivered by the brands they shop with. In this article, we’ll tell you how you can leverage tracking data to turn your customers’ excitement into loyalty and encourage re-purchases through shipment notifications and tracking pages. 

How DTC brands serve their customers best

Direct-To-Consumer (DTC) brands are successful because they have built a sophisticated product and service portfolio to delight their target groups - and the latter are known to have high expectations. So how do you satisfy a consumer group used to an Amazon-style experience?  Leading DTC brands have adopted two of the most promising tech platforms to solve this problem and bring their e-commerce strategy to life - the Shopify webshop and Klaviyo for their email communication. But that’s not enough.

The crux of uniting customer, order, and tracking data 

Imagine not informing your customers that their parcels are delayed or sending a product rating request even before the order was delivered. It adds to the frustration of the waiting customers and leads to a bad experience. 

To keep customers engaged, you need to delight them with targeted messages at the right time throughout the experience: from acquisition until checkout, all the way throughout the post-purchase phase, and until they hold the parcel in their hand.

For this personalized experience, you need to sync customer profiles and order information with logistics tracking data and make it usable in your email communication tool. It entails extracting large volumes of data from your Shopify store and combining it with tracking updates for millions of shipments; this is challenging and requires immense technical expertise. Parcel Perform solves this by integrating with your Shopify and Klaviyo accounts to tell you exactly when customers are ready to be targeted. 

Parcel Perform connects with your Shopify store to send events to Klaviyo that consist of carrier, customer, and order data. This data layered with real-time tracking updates from 900+ carriers via Parcel Perform allows brands to proactively trigger contextual emails to update customers regarding the status of their orders.

Here’s how integrating Shopify and Klaviyo with Parcel Perform can elevate your post-purchase experience: 

Order data from Shopify layered with standardized updates from 900+ carriers 

Seamless data flow 

• Connects multiple Shopify stores with Parcel Perform to bring together all order data in one comprehensive view for easy tracking across 900+ carriers.

• With flexible control, brands can sync unlimited shipment volumes with Parcel Perform. Control which order data points or customer details are shared with your Klaviyo account.

Better post-purchase delivery experience

• Include important information like order details, date of purchase, and payment details along with the estimated delivery date and carrier updates in shipping notification emails and tracking pages.

Build Klaviyo flows based on shipment journey updates

Optimize notification send-out based on real-time data

• Define which Parcel Perform notifications will trigger a Klaviyo event using our Notification Centre. Use standard and custom notification triggers to send updates to customers when statuses change from Shipped, Delays, Out for Delivery, Ready for collection, Delivered, Return to Sender, and more.

• Beyond including order shipment information in a tracking page within the webshop, tailor a shipment notification strategy based on order patterns and customer behavior. As long as Shopify has the data, the opportunities to create an exceptional experience are endless. 

Build hyper-personalized Klaviyo campaigns for more revenue-generating opportunities

• With custom shipment events from Parcel Perform, trigger highly relevant messages and targeted campaigns like parcel collection, product rating requests, and product recommendations to high conversion customer segments.

• Leverage Klaviyo’s notification templates which are optimized for post-purchase customer engagement to send customers to your webshop’s branded tracking page for further upselling and engagement.

Purpose-built for DTC - real life examples

Parcel Perform's integration with Shopify and Klaviyo enables DTC brands to gain powerful engagement results and provide visibility throughout the delivery experience for both customers and internal teams. 

• Send updates in 36+ languages and add order details like shipping line items for an improved experience

• SNOCKS has seen 20% increase in NPS, by knowing when to ask their customer - exactly when the parcel is in hands of the recipient

• Along with well-timed emails, SNOCKS personalized their notifications with 40+ field placeholders and added a ‘Track Parcel’ button. This increased the notification open rate by 24%. 

• Waterdrop automated email notifications in Klaviyo by combining data flowing from multiple Shopify stores into a single comprehensive shipment with Parcel Perform account with a data latency of <15 minutes.

• Bikes Online achieved 80% open rates for delivery notification emails by including personalized instructional content such as video tutorials and other guides for bike assembly when their bicycles were delivered. 

Getting started with Shopify x Parcel Perform x Klaviyo integration

Parcel Perform connects with multiple Shopify stores and multiple Klaviyo accounts effortlessly to suit the growing needs of your e-commerce business. Especially for brands that don't have dedicated development teams, it's never been easier to get started with personalized post-purchase notifications. Our team does all the heavy lifting to set you up within 3 weeks. Keen to learn more? Get in touch with our product experts today to learn more about this 2-way integration. 

Shopify and Klaviyo integration on Parcel Perform