The pressure to grow and competitive stakes for e-commerce brands are more significant than ever with the receding of the COVID-19 pandemic, inflation, and a return to physical retail experiences. As a result, we see growing interest from these retailers and merchants in adopting data-first strategies to understand their consumer's buying behavior, optimize their processes and create excellent post-purchase experiences.

What does the future look like for e-commerce merchants and retailers? Our Founder and Chief Executive Officer, Arne Jeroschewski, was recently interviewed by Retail Asia’s Ces Dimalanta, to share his insights on how brands and online marketplaces can optimize their delivery experiences and logistics operations.

Watch the full interview HERE at Retail Asia, Asia’s leading industry magazine dedicated to serving the region’s dynamic retail industry. 

Here are the three key takeaways for e-commerce brand owners and merchants to refine their post-purchase strategy.

The way end-consumers shop is evolving digitally with the advent of machine learning and artificial intelligence - How does Parcel Perform empower merchants and marketplaces to make the delivery experience better for everyone?

The growth of e-commerce worldwide is the silver lining of the pandemic and the next iteration in the retail industry. Online shopping soared to new heights worldwide amid the stresses of lockdowns, waves of new infections, and social restrictions. Now that the pandemic is seemingly ending, where does that leave us? Over the past two and half years, the industry witnessed the continued demand for logistics solutions. As a result, fulfillment and omnichannel strategy investments are taking center stage, and they are broadening outside of giants such as Amazon and Alibaba, who are traditionally associated with these capabilities.

At Parcel Perform, we are at the forefront of regional and local market developments for our customers. Our key strength is our product's global focus and specialization in data and analytics. For us, ensuring that merchants and their end-consumers access the delivery experience they like to see is very much a data-driven exercise that differs according to market and commodity.

The future is in e-commerce; what must merchants do to facilitate parcel deliveries via the post-purchase experience? 

E-Commerce adoption is rapidly evolving worldwide, with consumer expectations of the delivery experience rising across Asian and Western markets. Everyone expects an Amazon-style delivery experience and a wide variety of delivery options that are as convenient as possible. As a result, we will witness the growth of innovations such as collection points and parcel lockers designed to make the post-purchase experience more flexible, scalable, and efficient. Parcel Perform is committed to delivering on the promises merchants make to their customers. We can do this because of our team's expertise in data science, logistics, and commitment to innovation. Our platform and solutions are built for exactly this purpose and are customizable and compilable to their logistics operations and unique data requirements. 

Does it matter where a company like Parcel Perform is based when building a company and product that aims to influence a global market?

As SAAS companies continue to scale and grow worldwide, the notion of location as a growth pillar is becoming secondary to product design and relevance. While maintaining offices worldwide to be closer to your customers is still essential, developing a viable and scalable product for your customer's business needs is vital to ensuring long-term success.

Despite being founded and established in Singapore, we at Parcel Perform have learned, that our solutions had a unique value proposition which was equally useful and successful in North American and European e-commerce markets. As a result, product design and innovation became our primary enablers for growth over the past six years. 

In addition, being based in Southeast Asia's vibrant and massive tech ecosystem inspired us to build and scale our business and solutions to new global heights. We chose Singapore to set up our global headquarters owing to its world-class infrastructure and international reputation as a global business hub. Its geographical location also enables us to operate seamlessly across different time zones. These factors helped us build a truly diverse team across Southeast Asia and Europe while growing our client base, consisting of global marketplaces, retail brands, and logistics carriers. 

How does building a better delivery experience benefit your end-consumers and internal teams?

The advent of data integration, standardization, and enrichment through machine learning algorithms has revolutionized the post-purchase experience.  We want to help merchants deliver excellent experiences y to customers from checkout to delivery. At the same time, we provide insights into first and last-mile logistics data and confront it with the delivery experience empowering internal teams like customer service, logistics, and marketing.  We at Parcel Perform are ready to tackle the challenges of increasingly demanding consumers head-on and offer opportunities for merchants and marketplaces to future-proof their e-commerce strategies.

Hear more insights on e-commerce from our CEO and Founder Arne Jeroschewski in the full interview here.