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Customer Experience

Delivery: The Biggest Pain Point in E-Commerce in Southeast Asia

Jun 23, 2019

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Interview: How Businesses Can Recover From Bad or Late Parcel Deliveries

Our Founder and CEO Arne Jeroschewski was recently invited as a guest on Singapore’s radio channel Money FM 89.3.

Jun 27, 2019

Image Description: A humanoid robot interacts with a futuristic digital interface highlighting the word "RELIABILITY" and a green shield with a checkmark. This visualizes the article's concept of AI agents prioritizing verifiable trust and operational excellence in e-commerce. Article Summary: The article explains that to succeed in the new era of AI Commerce, businesses must appeal to hyper-rational AI shoppers. This requires shifting focus from traditional marketing to building demonstrable operational reliability. By creating positive "Trust Signals" through a flawless delivery experience, merchants can prove they are a low-risk option and achieve critical "AI Visibility."
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Image Meta Description This image features Dr. Arne Jeroschewski, CEO of Parcel Perform, in a business suit, pointing towards key concepts in generative search. To his left is a graphic of an "AI SEARCH BAR" with the example query "Best coffee machine". To his right, three floating blue blocks highlight the main data pillars an AI uses to make a decision: "PRODUCT," "DELIVERY DATA," and "PRICE". The image's title at the bottom reads, "WINNING THE AI'S CHOICE: HOW TO MASTER GENERATIVE SEARCH," illustrating the article's theme of adapting to an AI-driven e-commerce landscape. Article Summary This article by Dr. Arne Jeroschewski argues that traditional Search Engine Optimization (SEO) is becoming obsolete in the era of AI-driven generative search. Previously, the goal was to rank high on a search results page to get a click. Now, AI platforms like Google's AI Overviews provide direct, synthesized answers, acting as a powerful gatekeeper between businesses and customers. To succeed, businesses must shift from optimizing keywords to demonstrating performance through radical, machine-readable transparency. This requires providing AI agents with live, structured data based on three pillars: accurate, real-time Live Product Data on inventory and specifications; the Total Landed Cost, which is the true final price with no hidden fees; and Demonstrable Delivery Performance through a concrete and reliable Estimated Delivery Date (EDD), which acts as the ultimate tie-breaker. Ultimately, the article concludes that if a business's critical information isn't structured and machine-readable, it will be invisible to AI and risks being left behind.
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Your SEO Strategy Is Obsolete. Here’s How to Win When AI Controls the Search.

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