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Why you should start mapping the customers’ post-purchase journey

This image depicts the cycle that a customer goes through post-purchase. If the customer has a good e-commerce shopping experience, they will come back to shop with the business again. This is the Parcel Perform approach to e-commerce customers' post-purchase journeys. The image is an abstract image that shows a person shopping at on online store via their mobile, and other elements show each touchpoint the customer will go through after they purchase. Elements include RATE, revenue and profit, unboxing, returns, customer satisfaction and price tags (shopping).
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