Parcel Perform logo
Related Articles Worth Your Time
Image Description: A humanoid robot analyzes performance data on a digital interface focused on "OPTIMIZATION" and "GEO" (Generative Engine Optimization). This visualizes the article's argument for using structured data to create the "Trust Signals" that AI engines reward.

Article Summary: This article introduces Generative Engine Optimization (GEO), the new discipline for achieving "AI Visibility." It explains that AI engines prioritize verifiable data over keywords. To succeed, businesses must transform their live delivery data into "Trust Signals," proving their reliability to risk-averse AI agents and becoming the engine's preferred choice.
Machine Learning & AI
Data & Integrations

Beyond Keywords: A Guide to Generative Engine Optimization (GEO) with Your Delivery Data

Beyond SEO: Generative Engine Optimization (GEO) uses delivery data to make your brand the trusted choice for AI.

Aug 20, 2025

Image Meta Description
This image features Dr. Arne Jeroschewski, CEO of Parcel Perform, in a business suit, pointing towards key concepts in generative search. To his left is a graphic of an "AI SEARCH BAR" with the example query "Best coffee machine". To his right, three floating blue blocks highlight the main data pillars an AI uses to make a decision: "PRODUCT," "DELIVERY DATA," and "PRICE". The image's title at the bottom reads, "WINNING THE AI'S CHOICE: HOW TO MASTER GENERATIVE SEARCH," illustrating the article's theme of adapting to an AI-driven e-commerce landscape.

Article Summary
This article by Dr. Arne Jeroschewski argues that traditional Search Engine Optimization (SEO) is becoming obsolete in the era of AI-driven generative search. Previously, the goal was to rank high on a search results page to get a click. Now, AI platforms like Google's AI Overviews provide direct, synthesized answers, acting as a powerful gatekeeper between businesses and customers.

To succeed, businesses must shift from optimizing keywords to demonstrating performance through radical, machine-readable transparency. This requires providing AI agents with live, structured data based on three pillars: accurate, real-time Live Product Data on inventory and specifications; the Total Landed Cost, which is the true final price with no hidden fees; and Demonstrable Delivery Performance through a concrete and reliable Estimated Delivery Date (EDD), which acts as the ultimate tie-breaker.

Ultimately, the article concludes that if a business's critical information isn't structured and machine-readable, it will be invisible to AI and risks being left behind.
Machine Learning & AI
Supply Chain

Your SEO Strategy Is Obsolete. Here’s How to Win When AI Controls the Search.

Your SEO is obsolete. Win at AI Commerce by mastering generative search before your e-commerce brand becomes invisible.

Aug 11, 2025

The image displays a stylized G2 badge that reads "SUMMER 2025 EUROPE Regional Leader". To the right of the badge, the text "#1 IN EUROPE" is clearly visible, with the Parcel Perform logo at the top. The image visually represents Parcel Perform's achievement of being ranked the #1 Regional Leader in Europe by G2 in their Summer 2025 Reports.
Press
Customer Experience

Parcel Perform Solidifies Market Leadership, Ranked #1 in Europe by G2 in Summer 2025 Reports

Ranked #1 Leader in Europe. Parcel Perform is top Multicarrier Parcel Management Solution in G2's Summer 2025 reports.

Aug 06, 2025

Parcel Perform logo
The leading AI Delivery Experience Platform for businesses worldwide.
Join our monthly newsletter
Products
Solutions
Partnerships
Company
Resources
We are global, meet our team
Singapore
138 Cecil Street, Singapore 069538
Germany
Ackerstrasse 6/7, 10115, Berlin
Vietnam
71 Hoang Van Thai Street, Tan Phu, District 7, HCMC
United States
411 W Monroe St, Austin, TX 78704
Netherlands
Prinsengracht 769, 1017 JZ Amsterdam
© 2025 Parcel Perform Pte Ltd. All Rights ReservedTerms of UsePrivacy PolicyCandidate Privacy