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This image features Dr. Arne Jeroschewski, CEO of Parcel Perform, in a business suit, pointing towards key concepts in generative search. To his left is a graphic of an "AI SEARCH BAR" with the example query "Best coffee machine". To his right, three floating blue blocks highlight the main data pillars an AI uses to make a decision: "PRODUCT," "DELIVERY DATA," and "PRICE". The image's title at the bottom reads, "WINNING THE AI'S CHOICE: HOW TO MASTER GENERATIVE SEARCH," illustrating the article's theme of adapting to an AI-driven e-commerce landscape.

Article Summary
This article by Dr. Arne Jeroschewski argues that traditional Search Engine Optimization (SEO) is becoming obsolete in the era of AI-driven generative search. Previously, the goal was to rank high on a search results page to get a click. Now, AI platforms like Google's AI Overviews provide direct, synthesized answers, acting as a powerful gatekeeper between businesses and customers.

To succeed, businesses must shift from optimizing keywords to demonstrating performance through radical, machine-readable transparency. This requires providing AI agents with live, structured data based on three pillars: accurate, real-time Live Product Data on inventory and specifications; the Total Landed Cost, which is the true final price with no hidden fees; and Demonstrable Delivery Performance through a concrete and reliable Estimated Delivery Date (EDD), which acts as the ultimate tie-breaker.

Ultimately, the article concludes that if a business's critical information isn't structured and machine-readable, it will be invisible to AI and risks being left behind.
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The image displays a stylized G2 badge that reads "SUMMER 2025 EUROPE Regional Leader". To the right of the badge, the text "#1 IN EUROPE" is clearly visible, with the Parcel Perform logo at the top. The image visually represents Parcel Perform's achievement of being ranked the #1 Regional Leader in Europe by G2 in their Summer 2025 Reports.
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Image Description: A futuristic, abstract image with a purple and blue gradient background. In the foreground, the word "VISIBILITY" is in large, white, transparent letters. At the center, a translucent blue cube projects light upwards into a glowing circular "AI" emblem. Around the cube are four holographic screens displaying data charts and the words "Trust Signal". Other keywords like "CHALLENGES", "UNIFIED PLATFORM", and "STRATEGY" are also visible. The image visually represents the article's core concept: achieving AI Visibility requires a unified platform strategy to turn operational data into positive Trust Signals for AI agents.


Article Summary: This article argues that e-commerce is undergoing a seismic shift to "AI Commerce," where AI agents are the new gatekeepers determining brand discovery. To succeed, brands must master "AI Visibility" by optimizing their end-to-end delivery experience into verifiable "Trust Signals"—such as delivery speed, promise reliability, and returns ease—that AI agents are programmed to reward. The guide details the challenges this new paradigm creates for business leaders and presents Parcel Perform's unified, AI-powered platform as the strategic shortcut to transform operational excellence into a dominant competitive advantage.
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