Parcel / Delivery Tracking

What is parcel tracking/delivery tracking?

When a customer clicks "buy" on your e-commerce site, their journey is far from over. The true test of customer satisfaction begins in the post-purchase process. It is when the timely and transparent movement of their package becomes paramount. This is where parcel or delivery tracking comes in, often overlooked yet incredibly powerful in shaping the customer experience. At its core, tracking a customer’s orders generates real-time information about its whereabouts. 

Tracking the delivery journey will provide customers with details like:

• Package pickup: Confirmation that the shipment has been collected from your warehouse.

• Sorting facility: Updates as the package moves through various sorting hubs.

• Out for delivery: The exciting news that the package is on the final leg of its journey.

• Delivery attempt: Notification of a delivery attempt, successful or otherwise.

Knowing the location of a package is important for e-commerce businesses. However, the true power of parcel tracking lies in its ability to open up opportunities to enhance the customer’s post-purchase experience. 

Keeping customers informed throughout the delivery journey can help: 

• Boost customer confidence: Real-time updates give your customers a sense of control and reduce the anxiety often associated with online purchases.

• Reduce involuntary returns: Tracking allows customers to take necessary actions, like arranging to be home or finding a secure drop-off location.

• Lower WISMO inquiries: Transparency in the delivery process minimizes “Where is my parcel” inquiries, freeing up your team to handle other issues.

• Enhance brand perception: A seamless delivery experience, facilitated by clear tracking information, reinforces trust and fosters customer loyalty.

Modern delivery tracking is a multi-faceted approach

Advanced delivery tracking systems go beyond basic location updates. They offer features like:

• AI-driven estimated delivery dates: Some providers are already using AI and machine learning to generate hyper-accurate delivery dates that empower customers to plan ahead and be home when their parcel is due to arrive.  

• Multiple notification channels: E-commerce businesses can now send updates via email, SMS or push notifications. With just a few integrations, delivery updates can even be sent through popular instant messaging apps. 

• Customizable tracking pages: Branded tracking pages, embedded into your webstore, create a professional experience and provide upsell opportunities. It also gives customers a convenient, self-service way to get delivery updates.  

E-commerce thrives on transparency and customer confidence. A robust delivery tracking solution–like the one offered by Parcel Perform–is essential to meet these demands. By offering exceptional delivery tracking, you transform a simple status check into a powerful tool that builds customer trust, reduces WISMO inquiries, and enhances your overall brand reputation. Book a demo with Parcel Perform today and see how we can work together to turn every delivery into a positive reflection of your business.