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Image Description: A magnifying glass focuses on a line graph containing logistics and finance icons, with the words "TRUE ROI" prominently displayed. Below the graph are icons representing "Cost Per Ticket." This image visualizes the article's core argument: leaders must look beyond simple metrics like "cost per ticket" to understand the full financial impact (the "True ROI") of their post-purchase strategy.

Article Summary: This article provides a 3-part financial framework for C-suite leaders to calculate the true ROI of a proactive post-purchase strategy. It argues that focusing only on WISMO costs ignores larger impacts on customer churn, lifetime value, and strategic opportunity. The solution is an AI-powered platform that reduces direct costs, protects future revenue, and drives overall profitability.
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Supply Chain

Beyond WISMO: Calculating the True E-Commerce ROI of Proactive Post-Purchase Strategy

A reactive post-purchase strategy is a hidden tax on profits. Go beyond WISMO to calculate the true ROI in churn & LTV.

Oct 30, 2025

A futuristic, glowing purple and blue emblem with an AI logo hovers over a digital grid, with data lines connecting them. This symbolizes "AI Commerce Visibility"—how AI agents analyze real-world data to rank e-commerce brands.

Article Summary: AI shopping agents are creating a new discipline, Generative Engine Optimization (GEO), which ranks brands on real operational performance, not just keywords. Parcel Perform's new AI Commerce Visibility platform helps brands analyze and optimize for GEO to ensure they are found by AI and chosen by shoppers.
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Parcel Perform Defines 'GEO' for E-Commerce with Launch of AI Commerce Visibility

‘GEO’ is the new SEO. Win on AI shopping agents by proving operational performance, not just keywords.

Oct 29, 2025

Image Description: An illustration with the words "DROP SHIPPING." A cracking black box, representing the dropshipping model, is leaking money. This visualizes the article's core thesis: how a fragmented logistics infrastructure causes a hidden "$42 per order" profit leak, despite surface-level growth.

Article Summary: This article argues that fragmented logistics cost dropshippers $42 per order due to 7 key failures, like manual reconciliation and poor visibility. This "carrier data mess" makes businesses invisible to "AI Commerce." The solution is a unified, AI-driven platform to proactively fix the 20% of "Pitfall Path" orders and restore profitability.
Data & Integrations
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The Dropshipper's $42 Crisis: Fixing Fragmented Logistics for the AI Commerce Era

Fragmented logistics cost dropshippers $42 per order. See the 7 failures & how to fix them for the AI Commerce era.

Oct 27, 2025

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