The 10th anniversary edition of E-commerce Berlin Expo, a trade fair and conference for the B2B e-commerce industry in Berlin, will take place on 17th & 18th of February in a prestigious, new location - Messe Berlin.

Organisers are expecting a record number of 14,000+ visitors from the DACH region and beyond. Attendees can look forward to networking opportunities, insightful masterclasses and presentations from industry leaders like Google and TikTok, along with renowned brands such as flaconi and Douglas.

January 16, 2026 E-commerce Berlin Expo, one of Europe’s leading events for the e-commerce industry, prepares for its biggest edition yet for the 10th anniversary. Prestigious new location, Messe Berlin, is paving the way for a larger attendee base with more than 14,000 visitors expected. The participants can also expect 300 service providers showcasing their unique industry solutions, as well as an extensive conference program in English and German, featuring top e-commerce professionals from the DACH region and beyond. The agenda will delve into a variety of topics, including e-commerce in the era of AI, best brand building strategies, lessons from China’s online retail and the future of the industry.

Global brands on board

More than 150 industry experts will deliver presentations and 50 workshops across four conference stages and four masterclass tracks. Attendees can also look forward to many live podcast formats, including E-commerce Berlin Expo’s very own Behind the Click Podcast. Presentations and case studies will be given by top representatives of globally recognized brands and retailers such as MediaMarkSaturn, flaconi, Breuninger, rebuy or Fielmann, and new-com players making a buzz in high celebrity circles like saint sass. They will also hear new insights from giants, like Google and TikTok.

Panel discussions and spotlight on new voices

In addition to keynote speeches and masterclasses, the event will feature panel discussions. They will be centered around the most burning topics - what can we learn from the Asian approach to e-commerce, retail media and using AI effectively in retail. This year the spotlight will be also given to new industry voices in a unique format featuring six short talks, each 10 minutes long.

How to participate in the event?

For more information and to register as a visitor, please visit the official event website: www.ecommerceberlin.com/visit. The event will take place on February 17 and 18th at Messe Berlin. The expo starts at 9:00 AM and runs until 6:00 PM on the first day and 5:00 PM on the second day.

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About E-commerce Berlin Expo:

The E-commerce Berlin Expo is a leading industry event that brings together e-commerce professionals, retailers, and brands from around the world. With a rich history of successful editions, the expo offers unparalleled networking opportunities, knowledge sharing, and a platform to showcase the latest trends and innovations in the e-commerce sector.

Press contact: pr@ecommerceberlin.com