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Data & Integrations

Parcel Perform enrolled in IMDA’s SG:D Spark programme and named winner for its e-commerce logistics software at the World Post & Parcel Awards 2019

Jul 01, 2019

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Data & Integrations

Parcel Perform accredited by IMDA under the Accreditation@SG Digital programme, set to propel nationwi...

Prestigious IMDA accreditation positions Parcel Perform as a qualified service provider for Singapore

Mar 19, 2020

Accessible Image Meta Description and Summary An AI eye icon monitors a supply chain, depicted as a blue chain. One link shatters in red, symbolizing a carrier failure, as performance data like "On time 22%" appears. This illustrates the article's core theme: AI has real-time visibility into carrier performance, and a single failure is visible and damages brand trust. Article Summary: In the era of AI Commerce, AI shopping agents rank brands using verifiable performance data ("Trust Signals"). The article explains how a carrier failure is now seen as a brand failure, damaging algorithmic rankings. It outlines the solution: a real-time, AI-driven carrier scorecard to proactively monitor performance, dynamically route shipments, and protect brand reputation and revenue.
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The AI Commerce Carrier Scorecard: Protecting Your Brand from Peak Season Meltdowns

In AI Commerce, carrier failures become permanent negative Trust Signals. Protect your brand's AI ranking.

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Accessible Image Meta Description and Summary Image Description: A professional man stands confidently next to a floating, futuristic holographic interface labeled "AI Brand Equity Profile Ranking." The dashboard displays various metrics with high scores, such as "92/100" and "78/100," alongside bar graphs. Below the graphics, large blue text reads, "Your Brand Is No Longer a Story. It's a Score." This visual reinforces the article's core thesis that AI-driven data analysis is replacing subjective branding. Article Summary: This article argues that the era of "brand storytelling" is ending, replaced by "AI Commerce" where AI agents make purchasing decisions based on verifiable data rather than emotion. It introduces the concept of an "Objective Reputation Score," calculated by AI based on operational metrics like on-time delivery, product quality, and data transparency. Consequently, the responsibility for brand building is shifting from marketing departments to operations and logistics teams, making operational excellence the new primary driver of brand equity.
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Data & Integrations

Your Brand Is Not a Story. It's a Score.

Stop storytelling. AI agents judge your brand by an Objective Reputation Score based on operational data.

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