Last week, our founder Dana von der Heide and Business Development Manager Dennis Teo were at the RetailEx ASEAN in Bangkok to meet fellow players, partners, and friends in the regional retail and e-commerce scene. It was a fantastic opportunity to share our vision and experience in customer experience and carrier performance management with the retail industry in Thailand.

We had a great time engaging with existing clients and new customers at our booth and especially enjoyed our time at the Main and Tech Talk stage. To top it all off, we participated in the Startup Elevator Pitch and walked away as the winner, ending the conference on a high note!

In this article, we share our personal highlights over the last 3 days at RetailEx ASEAN.

1. We shared our expertise in customer experience and e-commerce logistics with the Thailand retail scene.

Dana was an active speaker at the conference. She spoke at the Tech Stage on the opportunity to manage logistics carriers effectively to ensure business growth and at the Main Stage the following day, we introduced our new Whitepaper on the after-checkout experience and customer retention. To round it off, we also participated in the Startup Pitch on the 3rd day to inspire some fellow founders and took home the winning prize!

We found some retailers in Thailand taking a more traditional approach in managing their after-checkout experience; sending their customers to external sites for parcel tracking.  This gave us the perfect opportunity to share our experiences with the benefits of an optimized after-checkout experience and the benefits of having parcel tracking done in your own branding to drive customer retention and loyalty.

Using the analogy of a leaking bucket to represent the movement of customers at an e-commerce store, Dana explained at her Main Stage presentation how not considering your customer experience management would cause them to ‘leak’ from your bucket after checkout.

To prevent this, you need to take care of the after-checkout experience to nurture existing customer relationships, expose your brand and therefore drive customer retention.

Dana also shared at her Tech Talk presentation the not-so-hidden role of your logistics carrier setup in driving customer retention. The carriers you select and how they handle your customer’s deliveries influence whether customers come back to your store.

2. Retailers focused on improving their in-store experience are realizing the opportunities presented by online retail

We found that the retail scene in Thailand is flourishing!

Various vendors at RetailEx showcased several in-store retail technologies and innovation like smart checkout systems and self-service technologies to help grow their business.

Another application of technology we loved was the application of big data, robotics and Artificial Intelligence (AI) in enhancing the in-store customer experience; from visual search engines where algorithms match items to photos submitted by customers to automated inventory management

“Despite the rumors of retail dying a slow death, in reality, the opportunities are enormous. Retail is transforming, and while the companies who don’t respond quickly enough will fail. The only sure way to do that is by embracing speed – innovation, creativity, design, and development”.

Source: RetailEX ASEAN 2018 Returns Bigger and Better, Business News - AsiaOne

At the same time, retailers are increasingly aware of the shift towards an omnichannel retail landscape and the benefits of focusing on online channels to drive branding and customer retention opportunities.

3. Parcel Perform won the RetailEx ASEAN Startup Elevator Pitch!

Presenting to established investors from Cento Ventures, Founder Institutes, Monk’s Hill Ventures, 500 Startups, and Galaxy Ventures, we were given the opportunity to present our ideas and answer questions from investors about Parcel Perform’s business and vision for the future.

It was an eye-opening experience to be up against other seasoned startups within Thailand retail landscape and we are honored to be selected as the winner of the competition! The startup pitch was a wonderful opportunity to connect with Thailand’s retail scene and showcase our products and vision for the e-commerce industry to them.

What an exciting time to share our vision and experiences in the industry with fellow entrepreneurs and merchants in Thailand!

To our customers and friends in Thailand, Parcel Perform is here to help you with all matters after-checkout experience and e-commerce logistics. If you’ve seen Dana’s talks or spoken with our team at our booth and wondering where to begin, fret not! Speak to one of our experts and we’ll be more than happy to help you out.

Stay updated with the latest on Parcel Perform by subscribing to our monthly newsletter; sent out every 4th Monday of each month. You can also download our whitepaper on customer retention where we explore the best way to drive customer retention and optimize your store’s post-purchase experience. Interested to get in touch and receive our materials? Simply leave us your contact details here.