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Image Description: A confident man in a dark polo shirt, the article's author, stands next to a graphic depicting AI's central role in e-commerce. A smartphone UI with an "AI" logo is surrounded by products like drones and a smartwatch, symbolizing how AI agents analyze data points like price and shipping to make purchasing decisions for the "AI-Augmented Consumer."

Article Summary: The article argues that consumer purchasing is shifting from human emotion to AI-driven, rational decisions. Businesses must stop marketing and instead focus on "Objective Verifiable Performance"—provable excellence in product, price, delivery, and trust—to appeal to these new AI agents. This requires reallocating resources from advertising to operational improvements.

Stop Marketing to Humans. Your New Customer Is an AI.

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Parcel Perform secures #1 Europe ranking and multiple badges in G2 Summer 2025 Reports.

The image displays a stylized G2 badge that reads "SUMMER 2025 EUROPE Regional Leader". To the right of the badge, the text "#1 IN EUROPE" is clearly visible, with the Parcel Perform logo at the top. The image visually represents Parcel Perform's achievement of being ranked the #1 Regional Leader in Europe by G2 in their Summer 2025 Reports.

Ranked #1 in Europe by G2 in Summer 2025 Reports

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