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Machine Learning & AI

Supply Chain

How Applying AI to Returns Management Transforms a Cost Center into a Loyalty Magnet in the Age of AI Commerce

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Image Description: A confident man in a dark polo shirt, the article's author, stands next to a graphic depicting AI's central role in e-commerce. A smartphone UI with an "AI" logo is surrounded by products like drones and a smartwatch, symbolizing how AI agents analyze data points like price and shipping to make purchasing decisions for the "AI-Augmented Consumer." Article Summary: The article argues that consumer purchasing is shifting from human emotion to AI-driven, rational decisions. Businesses must stop marketing and instead focus on "Objective Verifiable Performance"—provable excellence in product, price, delivery, and trust—to appeal to these new AI agents. This requires reallocating resources from advertising to operational improvements.
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