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Machine Learning & AI

Supply Chain

Call for Speakers competition opens for 10th edition of E-commerce Berlin Expo

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#Ecommerceteams

#Returns

#Logisticsteams

#Businessleaders

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Image Description: A confident man in a dark polo shirt, the article's author, stands next to a graphic depicting AI's central role in e-commerce. A smartphone UI with an "AI" logo is surrounded by products like drones and a smartwatch, symbolizing how AI agents analyze data points like price and shipping to make purchasing decisions for the "AI-Augmented Consumer." Article Summary: The article argues that consumer purchasing is shifting from human emotion to AI-driven, rational decisions. Businesses must stop marketing and instead focus on "Objective Verifiable Performance"—provable excellence in product, price, delivery, and trust—to appeal to these new AI agents. This requires reallocating resources from advertising to operational improvements.
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