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Image Description: A photo of Parcel Perform CEO Dr. Arne Jeroschewski against a futuristic digital background. The image text reads "How to Win with Lean Operating Model and AI Decision Intelligence," visually representing the article's core concepts like "Unified Data Platform" with graphical icons. The image establishes the author's expertise and introduces the key themes of using technology to simplify complexity.
Article Summary: The article argues that hiring more staff to manage the data complexity of AI Commerce is a flawed strategy. Instead, businesses should adopt a lean operating model. This involves first creating a unified data platform to eliminate silos, and then leveraging AI Decision Intelligence to automate monitoring, generate actionable recommendations, and enable faster, smarter decision-making to gain a competitive edge.

Don’t Hire Your Way into Complexity. Win the AI Commerce Race with a Lean Operating Model.

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Parcel Perform secures #1 Europe ranking and multiple badges in G2 Summer 2025 Reports.

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Ranked #1 in Europe by G2 in Summer 2025 Reports

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