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Parcel Perform accredited by IMDA under the Accreditation@SG Digital programme, set to propel nationwide rollout of Locker Alliance.

Mar 19, 2020

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Parcel Perform enrolled in IMDA’s SG:D Spark programme and named winner for its e-commerce logistics s...

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Image Description: A funnel channels customer engagement concepts like "NPS Score" and "Upselling" onto a smartphone's tracking page, visualizing the article's argument that the tracking page is a "High-ROI" channel that creates "AI-Perceptible Data."

Article Summary: This article argues that the branded tracking page is an e-commerce brand's highest-ROI marketing channel. It transforms the post-purchase journey from a data black hole into a profit center for retention and upselling. Critically, it generates the clean, "AI-perceptible data" and "Trust Signals" required to achieve "AI Visibility" with AI agents.
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