Product FAQ: Shipping Notifications for e-commerce delivery journeys
Jul 24, 2022
1. How can I design the best notification strategy for my e-commerce business?
Sending timely and smart notifications can help set you apart from the competition and help reach your engagement goals.
Notify customers at key checkpoints in the post-purchase journey: order confirmations, pick-ups, delays, and successful/unsuccessful deliveries
Configure notifications across the right channels - email, SMS, Whatsapp, or webhooks so important notifications cut through the noise
Personalize your messages to the languages your customers speak
Send messages in your branding to generate strong and lasting brand impressions
Our experts can help you to define your notification strategy. Sign up for a notification workshop catered to your business.

2. What details should I include in my shipping notifications?
Depending on your notification channel and audience, you could include a range of elements, including notes to customers and even suggested product sections.
Here’s a checklist of what a good notification should include:
Customer’s name and shipping address
Carrier information
Order number
Order Date
Order items
Expected Delivery Date
A link to your tracking page
3. Can I send shipping notifications in different languages?
Yes, the NOTIFY module allows you to translate and send notifications in over 35 different languages.
4. Can I customize shipping notifications for my business?
Notifications from our NOTIFY module are highly customizable:
Include up to 40 field placeholders to reflect your customer names, delivery updates, Estimate Date of Deliveries, and other relevant order information
Use your own HTML templates to achieve a continuous on-brand experience for your customer from order to delivery
Style and customize notifications to be consistent with the your branding - sent-from email addresses, logos, colours, contact information, etc
5. Can I use shipping notifications to update my internal teams?
Notifications for your internal teams can be a powerful way to streamline cooperation and make sure issues can be swiftly flagged and followed up with.
Parcel Perform’s NOTIFY solution enables you to set up alerts or notifications for internal teams, for example for Customer Service and Operations. Create tickets in your CRM system, and feed your data warehouse with order and delivery updates.
6. How do I know if my shipping notifications are working?
Our platform allows you to view and compare open, click, and bounce rates for your notifications. This way you see you can see if important information is reaching your customers and how successfully you are updating them.
7. What are notification triggers and how do they work?
A notification trigger is a condition that defines when a particular notification needs to be sent out. With triggers, you can send notifications based on delivery events throughout the shipping journey, and keep customers updated on the status of their shipment.
This can help reduce workload for internal teams and streamline your processes while making sure your customers get delivery updates on time.

8. What type of notification triggers are available?
We offer four types of triggers for shipping notifications:
1. Event-based triggers : can be employed to send out notifications at all the important checkpoints of a delivery journey, allowing you to easily and automatically keep your customers in the loop.
2. Time-Expiry triggers : allow you to set “timers” linked to shipping events, making it ideal for sending notifications and reminders at precisely the right moments.
3. Compliance-based triggers : keep you informed when parcels fail to meet your brand’s Service Level Agreements, helping you keep track of when things go wrong.
4. Prediction-based triggers : are activated when an estimated delivery date can be provided to customers so they know when to expect arrivals
To view the entire list of 50+ standard triggers, please talk to us.
9. We have our own email tool. How can I still benefit from Parcel Perform’s solution?
Parcel Perform is an open platform. It is designed to integrate with all your CRM & email marketing tools so you can easily leverage Parcel Perform webhook triggers and send email notifications through the tools you know and love. Read all about how to send the right emails at the right time through our Klaviyo integration.

10. Are ready-to-use notification templates available?
We provide standard email and SMS templates for various event updates and each delivery stage.
In each standard template, you can leverage up to 40 field placeholders to ensure your messaging is as personalized and relevant as possible. View some sample templates here.

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